Heidi’s European Pretzel Retail Licensing Opportunities

Heidi’s European Pretzel sells a variety of soft pretzel products. Our products are made in our factory in North Bergen, New Jersey and shipped frozen. On-site preparation consists of warming the product for several minutes and adding condiments. Heidi’s is not a franchise, however a license is required to sell our products and use the Heidi’s European Pretzel name.

Our company owns and operates one retail location in the Garden State Plaza Mall in Paramus, New Jersey. This kiosk is located on the upper level between Macy’s and Neiman-Marcus. Also, licensees have locations in the Port Authority Bus Terminal in New York City, and the Palisades Center in West Nyack, New York. Additionally, Heidi’s European Pretzels are sold in cafeterias run by Sodexho Marriott, Flik International (part of the Compass Group), and Wood Dining Services. Lastly, our products are sold in restaurants and hotels such as Quikava, Times Square Brewery, and several Atlantic City casinos.

Garden State Plaza Mall location in Paramus, NJ.

Product Line
Pretzels –
Pretzels and pretzel sticks (3.5 oz.) are prepared plain, salted, or with cinnamon-sugar.
Pizzettas – (4.5 oz.) which are pretzel-dough bases with tomato sauce, Swiss cheese, and toppings such as pepperoni, bacon, and broccoli.
Soft drinks, bottled water, cappuccino, and fruit juice smoothies are also sold.

License Arrangements – A fee is charged for a license to sell our products, the level of which depends upon the size of the proposed outlet. There is no term on the license, as it remains in effect so long as the licensee continues to use our products. Training in the preparation of our product line is included under this arrangement.

Operations – There are several advantages to operating a Heidi’s European Pretzel outlet as opposed to other pretzel franchises:

    Cost - As a license concept there are no ongoing royalty
     or advertising fees.
    Flexibility - Heidi’s can be a stand alone business or
     used in conjunction with other food concepts.
    Labor Savings - Using pre-baked products reduces
     the amount of time spent on preparation and therefore
     offers tremendous cost savings.
    Uniqueness - Our pizzetta product is unique in the market
     and we are constantly working on new ideas to keep
     the product line fresh and up to date.

Initial Costs – We have estimated the following costs for opening a full-size Heidi’s European Pretzel kiosk:

Ovens (2)
Showcases (2)
Freezers (2)
Cash Registers (2)
Prep Case
Ice Machine
Storage Racks
Kiosk (incl. Utilities)

Palisaides Center location in West Nyack, NY.


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